Brewster has a clear picture of the typical SpeedPro franchisee: midcareer, corporate and ready for a change. They are around 45 to 55 years old, and they have worked for a corporation and hit middle management. “What they do is they step back and say, ‘I’m gonna bet on myself,’” Brewster says.
第一年，她们请了有国画功底的美术，按国画风格创作素材，视觉效果很美，放进游戏后才发现层次感不足，推倒重来。内测时，玩家反馈前期引导任务太长太繁琐，她们又整体推翻主线，重新做了一版。每一次推倒，都是时间与金钱的双重消耗。
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Why? Could we trace embodied behaviors through history just as anthropologists can trace, say, legends or etymologies relating to magical blacksmiths or slaying serpents?
第三，产权的信息功能。德索托的深刻之处在于，他把产权视为市场的信息基础设施。产权不仅意味着“我的东西别人不能抢”，更是一套标准化的信息系统：谁拥有什么、价值多少、能否转让、能否抵押。只有这些信息清晰、可验证、可流通，市场才能运转。